Naming & identity
A name, logo and look that fits the room, the food and the neighbourhood.
Restaurant & hospitality branding, advertising and marketing
Great food doesn’t fill a room on its own. A brand people talk about does.
Naming, identity, signage, websites, social and launch campaigns for Melbourne restaurants, pubs, clubs and events.
Venues and events we’ve helped
Long partnerships. Measurable growth.
Establishments
10
Launched and supported
Meals
300+
Developed and served
Customer Satisfaction
100%
Across all our venues
Avoid the sea of sameness
“Food surprisingly good for how the menu looks.”
It’s the review every venue owner dreads. A great kitchen let down by a tired menu, forgettable signage and socials that look like everyone else’s.
Deliberately Different™
We make the brand as good as the food, so people book before they’ve tasted it.
Before and after
What we do for venues
Signage, menus & interiors
Everything a guest reads, from the street sign to the wine list.
Websites & bookings
Fast, mobile-first sites that make booking a table the easy part.
Social & paid social
Content that sells the experience, not another overhead food shot.
Launches & events
Openings, relaunches and events that people hear about before the doors open.
Venues we’ve helped
Royal Melbourne Show
After Dark and Food
Bringing a Melbourne institution into the modern era: campaign video, pre-show miniguide, outdoor, food-lover social and a Herald Sun takeover.
Little Seb’s & Sebastian’s
Brand, website and signage
Two venues, one family of brands, carried from the street front to the booking page.
Baxter, Captain Baxter & Republica
St Kilda on the water
Brand and creative for three of St Kilda’s best-known venues.
Club Sunbury & Club Dandenong
Clubs worth leaving the couch for
Marketing for licensed community clubs that goes well beyond the bistro special.
How we work
PSSBL METHOD
A two-hour PSSBL session with you and your team becomes a Brand Strategy Blueprint, then Deliberately Different creative. Opening soon? We can work to your date.
Potential
What could the venue achieve?
Sameness
What does every other venue do?
Strategy
What is the unique idea for the brand?
Boldness
How will it stand out on the street?
Longevity
How will it keep regulars coming back?
Questions venue owners ask us
Do you work with a single venue?
Yes. We work with single restaurants like Little Seb’s as well as multi-venue groups and licensed clubs.
Do you do menus and signage?
Yes. Menus, signage, interiors graphics and anything else a guest reads are part of the brand, and we design them in-house.
Can you launch us before opening day?
Yes. Tell us your opening date and we’ll plan the brand, website and launch campaign back from it.
Do you manage social ongoing?
Yes. We can create content and run paid social month to month, or set you up to run it yourself.
Still have questions?
Reach out at hello@omgcreative.com.au
Let’s fill the room.
Opening, relaunching or just quieter than you’d like? Tell us about your venue.
Submit enquiry
Send us an enquiry, and we’ll get back to you soon.
Opening, relaunching or just quieter than you’d like? Tell us about your business.
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