Hospital & network brands
Brand strategy and architecture that holds together as you add sites and services.
Healthcare branding, advertising & marketing agency
Patients can’t judge your clinical skill from an ad. They judge your brand.
Brand, campaigns and patient acquisition for hospitals, clinics, allied health and aged care. Thirteen years growing Australia’s largest private not-for-profit hospital.
Trusted by
Long partnerships. Measurable growth.
Epworth
13 yrs
Partnering across eleven service lines and brand
Epworth
2 → 24
Hospitals growth over our partnership
Healthcare clients
11
From hospitals to regional GP clinics
Avoid the sea of sameness
Sue
in Blue.
The smiling clinician in blue scrubs, arms folded, on every hospital billboard and clinic website. In dental, it’s Smiling Sarah. When every provider looks the same, patients choose on location or price.
Deliberately Different™
We find what only you can say about your care, and make patients feel it.
AHPRA-aware creative
We write to AHPRA’s guidelines for advertising regulated health services: no testimonials, no misleading claims, no unreasonable expectations. Your legal or compliance team keeps final sign-off, and we build their review into every timeline.
What we do for healthcare
Service-line campaigns
Maternity, cardiac, oncology, orthopaedics, rehabilitation, imaging and more.
Clinic & practice launches
New clinics, urgent care and regional practices, launched to their communities.
Patient acquisition
Search, social and landing pages that turn interest into bookings and referrals.
Retirement & aged care
Marketing that speaks to residents and the adult children helping them decide.
Health technology B2B
Launching medical technology to clinicians and procurement teams.
Brands we’ve helped
Epworth HealthCare
Thirteen years, 2 to 24 hospitals
Brand and campaigns across maternity, emergency, cardiac, oncology, imaging, gut health, orthopaedics, women’s and men’s health and rehabilitation, as Epworth became Australia’s largest private not-for-profit hospital.
Kieser
Where physio meets fitness
A premium brand strategy and digital campaign that helped establish Kieser as Victoria’s number one physiotherapy-led wellness and fitness brand.
Bloom Hearing
Hearing, without the stigma
TV, press, social and landing pages encouraging people over 55 to test their hearing, and showing modern hearing aids as discreet.
Eureka Villages
Retirement living, reimagined
How we work
PSSBL METHOD
A two-hour PSSBL session with your clinical and marketing leads becomes a Brand Strategy Blueprint, then Deliberately Different creative.
Potential
What could the brand achieve?
Sameness
What category sameness should we avoid?
Strategy
What is the unique strategy for the brand?
Boldness
How will the brand stand out?
Longevity
How will it build long-term value and equity?
Questions health marketers ask us
Do you work with single practices, or only hospitals?
Both. Our clients range from Epworth’s 24 hospitals to Melbourne Dental Clinic and regional GP practices in Shepparton.
How do you handle AHPRA rules?
We write to AHPRA’s advertising guidelines from the first draft, and build your legal or compliance review into the timeline. Your team always has final sign-off.
Can you help regional clinics?
Yes. We’ve worked with Shepparton Medical Centre and the Shepparton Medicare Urgent Care Clinic.
Do you do B2B for health technology?
Yes, including work for Samsung Healthcare.
Still have questions?
Reach out at hello@omgcreative.com.au
Let’s find what’s possible.
Book a two-hour PSSBL session, or tell us about your next service line, site or rebrand.
Submit enquiry
Send us an enquiry, and we’ll get back to you soon.
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