Brand transformation
Identity, tone of voice and messaging that cut through jargon.
Financial services branding, advertising & marketing agency
Finance Agency of the Year. Because in a category of jargon and stock screens, clarity wins.
Brand transformation, product launches and growth marketing for banks, wealth platforms, fund managers and fintechs.
Praemium, with OMG
Funds under management
$200B+
Up from $28B
Revenue
+25%
FY24 to FY25
Statutory NPAT
+55%
FY24 to FY25
Spectrum net inflows
~$1B
Six month timeframe
Website traffic
+2000%
On launch day
- Finance Agency of the Year 2021
- Finance Digital Campaign of the Year 2020 & 2021
- Finance Video Campaign of the Year 2023
Trusted by
Avoid the sea of sameness
Have you seen
my screen?
Suited people pointing at monitors. Jargon-heavy headlines. Every bank, platform and fund saying the same thing in the same blue. Customers can’t tell you apart, so they stay where they are.
Deliberately Different™
We give advisers and customers a clear reason to switch. That’s how Praemium went from no logo to an award-winning brand.
What we do for financial services
Product launches
From Vanguard’s ETFs arriving in Australia to Praemium Spectrum.
Customer-owned bank growth
Local, human brands that win members from the big four.
Adviser & B2B marketing
Campaigns for financial advisers and high-net-worth platforms.
Internal brand rollout
Office, merchandise and leadership stories that bring staff with you.
Ready for compliance
We write to ASIC RG 234 for advertising financial products and services, and build your legal and compliance review into every timeline. Your compliance team gets work that’s ready to approve, not work they have to rewrite.
Brands we’ve helped
Praemium
From no logo to award-winning brand
A new identity built from a hexagon the company had used for years, launched inside and out. Funds under management grew from $28B to over $200B.
Praemium
Repositioned for high-net-worth advisers
A refreshed brand and clearer product architecture, including the Spectrum launch. Revenue up 25% and NPAT up 55% from FY24 to FY25.
BankWAW
A local bank, growing again
Down-to-earth brand and product creative built on 60+ years of helping locals get a fair deal. Three years of significant growth, led by home loans, with every metric over-delivered.
Vanguard
Launching ETFs into Australia
How we work
PSSBL METHOD
A two-hour PSSBL session with your leadership becomes a Brand Strategy Blueprint, then Deliberately Different creative.
Potential
What could the brand achieve?
Sameness
What category sameness should we avoid?
Strategy
What is the unique strategy for the brand?
Boldness
How will the brand stand out?
Longevity
How will it build long-term value and equity?
Questions finance marketers ask us
Do you work with fintechs as well as banks?
Yes. Our clients include wealth platforms like Praemium, fintechs like Raiz and eGuarantee, and customer-owned banks like Bank Australia and BankWAW.
Can you handle compliance review cycles?
Yes. We write to ASIC RG 234 from the first draft and plan your legal and compliance review into the timeline. Your team always has final sign-off.
Do you do B2B marketing to advisers?
Yes. Praemium’s repositioning for high-net-worth advisers is a recent example.
Can you run an internal brand launch?
Yes. Praemium’s launch included an office makeover, merchandise and a CEO-led book explaining the vision, and staff morale rose noticeably.
Still have questions?
Reach out at hello@omgcreative.com.au
Give them a reason to switch.
Book a two-hour PSSBL session, or tell us about your launch, rebrand or agency review.
Submit enquiry
Send us an enquiry, and we’ll get back to you soon.
Opening, relaunching or just quieter than you’d like? Tell us about your business.
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