Brand strategy & rebrand
Positioning, identity and brand architecture for universities, faculties and schools.
Education branding, advertising & marketing agency
Students can’t tell most universities apart. We make sure they can tell yours.
Brand strategy, student recruitment campaigns and conversion-led digital for universities, schools and education providers. Melbourne-based, working nationally.
Trusted by
Results, not just good-looking prospectuses.
University of Canberra
2x
Student headcount over five years
Monash Law
+23%
Application acceptances, year on year
ARDC
8 yrs
Continued use of Brand since 2018 launch
Federation University
3 yrs
of successful new course launches
Avoid the sea of sameness
Three and
a Tree.
Three smiling students. One campus tree. Every prospectus, every Open Day banner, every paid social ad. When every university looks the same, students choose on ranking, price or postcode, and your brand does none of the work.
Deliberately Different™
We build a Deliberately Different™ brand around what only your institution can claim, then carry it into every recruitment touchpoint.
What we do for education
Student recruitment campaigns
Domestic campaigns across search, social, video and outdoor, built to fill intakes.
International recruitment
Lead generation and nurture across several markets at once, on budgets that have to work hard.
Inbound CX & conversion
Landing pages, nurture emails and course journeys that turn interest into applications.
Open Days & events
Experiences that bring prospective students onto campus and get them involved.
Brands we’ve helped
University of Canberra
Breakthrough
A brand platform and TVC that broke from category clichés. Student headcount doubled over five years, and UC was the most engaged university on social media in 2015.
Monash Law
Inbound CX for the JD
Thought leadership, faculty video and premium digital design for a costly, high-commitment degree. Application acceptances up 23% year on year.
Federation University Brisbane
Big reach, small budget
Lead generation across several countries, with nurture emails and landing pages, successfully launching new course offerings over three years.
Australian Research Data Commons
A national brand, built to last
A transformational brand for Australia’s research data infrastructure, built from scratch. Launched in 2018 and still in use eight years on.
How we work
PSSBL METHOD
It starts with a two-hour PSSBL session with your key stakeholders. That becomes a Brand Strategy Blueprint, and then Deliberately Different creative.
Potential
What could the brand achieve?
Sameness
What category sameness should we avoid?
Strategy
What is the unique strategy for the brand?
Boldness
How will the brand stand out?
Longevity
How will it build long-term value and equity?
Questions education marketers ask us
Do you work with universities outside Victoria?
Yes. We’ve worked with the University of Canberra, the University of Queensland and Federation University Brisbane, as well as Melbourne institutions including the University of Melbourne, Monash and Victoria University.
Can you run international student recruitment?
Yes. For Federation University Brisbane we ran lead generation across several countries at once, and we’ve worked with IELTS and Studyportals.
Do you work with independent schools?
Yes, including Caulfield Grammar. Schools face the same sameness problem as universities, with parents as the audience.
How do you measure success?
We agree the measures up front, usually enquiries, applications, enrolments and cost per lead, and report against them.
Still have questions?
Reach out at hello@omgcreative.com.au
Let’s find what’s possible.
Book a two-hour PSSBL session, or tell us about your next intake, rebrand or RFP.
Submit enquiry
Send us an enquiry, and we’ll get back to you soon.
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